Join The Effort Campaign Launches; Partner Webinar Set for August 14
Save Our Water’s Join The Effort digital and social media campaign fully launched this week with four exciting creative pieces focused on outdoor water use and urges Californians to take extraordinary efforts to save water during this drought. The first art from the public awareness campaign was released with the Lady Gaga PSA on July 16.
Campaign materials, including a specially designed “Brown Is The New Green” yard sign, are available for partners via Save Our Water’s toolkit on Dropbox: https://www.dropbox.com/sh/dyr1woa6po5su21/AAADDBRZIhLHBepK84Ik5pPZa
SOW will also hold a Webinar for partners to highlight all the new tools available as well as give an update on the public awareness campaign. Partner Webinar will be August 14 at 1:30 pm. Stay tuned for an invite.
Major League Baseball Partnerships
Save Our Water has partnered with Major League Baseball teams across California to spread the message of conservation. Special Save Our Water radio spots featuring star players are airing on the teams’ radio networks through the end of the season. Save Our Water messages are also being included on stadium scoreboards and displays.
Sammy Hagar Joins The Effort
California rock legend Sammy Hagar has joined the Save Our Water effort with a PSA released just today in partnership with Cal-OES. View the video here: https://vimeo.com/102088839
Social Media Update
Since Lady Gaga joined the effort on July 16, Save Our Water has seen a surge in visitors and followers on saveourwater.com<http://saveourwater.com>, our Facebook page and our Twitter feed. Gaga’s PSA has been played more than 62,000 times; and 13,000 new people have liked the SOW Facebook page. We expect to see even more growth in the coming weeks as the Join The Effort campaign continues.
Next Wednesday, Save Our Water will be participating in a Twitter chat about the drought with partner Sunset Magazine. Anyone can join in the conversation, be sure to follow @saveourwater on Twitter and log on Wednesday at 11 am.
Connect With Us!
As a grassroots effort, Save Our Water utilizes social media to spread the word about water conservation, and we encourage you to do the same. On Twitter, you can find us at @saveourwater, we also consistently use hashtags #SaveOurWater and #CADrought to help promote our content. Save Our Water is also on Facebook<https://www.facebook.com/pages/Save-Our-Water/68570165885> and Instagram<http://www.instagram.com/saveourwater>.
Visit our main website www.saveourh2o.org<http://www.saveourh2o.org> and our microsite on your mobile device [http://www.saveourwater.com<http://www.saveourwater.com]www.saveourwater.com<http://www.saveourwater.com>.
