July 16, 2014
Lady Gaga Joins Save Our Water Effort With PSA
International pop superstar and five-time Grammy winner Lady Gaga has released a Public Service Announcement for Save Our Water asking Californians to join the effort and take extraordinary measures to save water during the drought. The PSA is available on SaveOurWater.com<http://www.saveourwater.com>, the program’s new microsite designed to help Californians find ways to conserve at home and at work every day.
The Lady Gaga PSA also marks the launch of a new public awareness campaign from Save Our Water urging Californians to join the effort to undertake extraordinary conservation efforts. The first creative from the campaign stresses that ‘Brown is the New Green’ and asks Californians to let their lawn go brown by cutting back watering to twice a month. Additional campaign materials will be released by Save Our Water through the end of the month, including digital and social media ads, lawn signs, billboards and radio ads.
Campaign materials will be available for partners on Save Our Water’s toolkit, email partners@saveourwater.com<mailto:partners@saveourwater.com> for details. A webinar for partners will be scheduled for August, stay tuned for details.
Save Our Water’s campaign comes as the State Water Resources Control Board voted to adopt mandatory water conservation measures for urban water users and suppliers, including prohibitions on outdoor irrigation more than two days per week, washing hardscapes, sidewalks and driveways with water and using hoses without shutoff nozzles to wash cars.
Connect With Us!
As a grassroots effort, Save Our Water utilizes social media to spread the word about water conservation, and we encourage you to do the same. On Twitter, you can find us at @saveourwater, we also consistently use hashtags #SaveOurWater and #CADrought to help promote our content. Save Our Water is also on Facebook<https://www.facebook.com/pages/Save-Our-Water/68570165885> and Instagram<http://www.instagram.com/saveourwater>.
