July 16, 2013
New Outreach Effort Reminds Public to Save Water, Energy This Summer
A statewide public outreach campaign is launching this week to remind consumers about the need to use water and energy wisely this summer. The effort, launched at the request of the Governor’s Office – reminds Californians that water and energy use are linked and asks consumers to be especially conservation-minded this summer to help keep the electric grid stable and reliable during heat waves when demand for both water and energy can be at its highest.
ACWA has been coordinating with the Governor’s Office of Planning and Research, the California Center for Sustainable Energy, electric utilities and its water agency members to develop a plan, messaging and tools to assist water agencies and utilities in spreading the message this summer.
A new website – www.savewaterandenergycalifornia.org – is expected to go live during the week of July 22. This website will contain messaging tools specific to the “Save Water & Energy This Summer” campaign. ACWA also has posted the tools on its website here, including a one-page description of the program, sample blog, fact sheets, sample newsletter and a sample bill stuffer that can be used to communicate with customers. The tools on the site may be focused locally by replacing some of the facts with local statistics or messages.
ACWA members are encouraged to use the “Save Water & Energy This Summer” graphic on their websites and link to the new site when it goes live possibly early next week.
The Save Our Water website, www.saveourh2o.org, will continue to serve as the primary portal for information on how consumers can save water. Consumers may be directed to the Energy Upgrade California website, www.energyupgradeca.org/overview for specific energy-saving information.
For more information, please contact ACWA’s Jennifer Persike at jenniferp@acwa.com or 916-441-4545.
