What an exciting day! Since joining CASA last April, I’ve been up to my elbows developing an updated brand and new website for CASA. And after 10 long months, I finally get to share it with you!
Though I had the opportunity to lead these efforts, I would like to thank some folks who played a big role:
- CASA staff & consultants
- The CASA Communications Workgroup
- The brand refresh & website redesign focus group
And especially, the leaders of this amazing organization: My boss, CASA Executive Director Bobbi Larson, for having an open mind, motivating me to do my best, and for keeping me laughing (even during the toughest parts) – and the Board of Directors, for their approachability, flexibility, and willingness to take risks.
In addition to the obvious visual changes, you may also notice changes in the way we communicate. From a more conversational tone, to incorporating new key messages, to creating opportunities for you to communicate with us, the new CASA has a lot more to offer than just a new logo.
And please watch for a survey where you can tell us more after you’ve had a chance to use the website for a bit. Thanks! I can’t wait to hear from you!