Outsmart Disaster Campaign September 2018 Update

  Outsmart Disaster Campaign Moves Statewide As we enter into the fall of 2018, our campaign will make a marked shift towards expanding communication efforts to a statewide audience. As a part of this strategic communications pivot, all campaign messaging and branding will now lead primarily with the HayWired brand’s call-to-action “Outsmart Disaster”. The science of the […]

HayWired Scenario Seeks to Improve Planning and Preparedness for the Next Big One

What if a magnitude 7.0 earthquake happens on the Hayward fault starting under Oakland, California, on 4/18/18 at 4:18 pm? That is the question guiding the U.S. Geological Survey’s (USGS) HayWired project, which is taking an in-depth look at the scenario posed above. Stakeholders from across the Bay Area, including Bay Planning Coalition (BPC), met […]